You have probably heard the saying "content is king" before. But why?

In the realm of digital marketing today, content creation has become a predominant marketing strategy that is used by businesses of all industries to reach out to consumers. As social media platforms have seen an increase in the number of users, the majority of consumers are now online. Hence, marketing strategies have shifted to online content in order to reach out to their target audience. Multiple studies have also shown that video content among other forms of content have a higher chance of capturing user engagement. However, with the plethora of video content surfacing online, the competition for this is at an all time high. Fortunately, motion graphics services are quickly becoming the solution to this problem for its ability to stand out and capture the attention of your target audience – no matter what your niche is.

Key takeaways

What is Motion Graphics?

Motion graphics or sometimes referred to as motion design is a type of animation that adds elements of time and space to static designs in order to produce moving images. At its core, motion graphics is essentially graphic design in movement or better known as animated graphics. Motion graphics primarily focuses on components such as texts, shapes and images to create visually appealing videos. It is also usually coupled with background music and copywriting to really bring the overall video together – creating a satisfying and enjoyable experience for its viewers.

Also read: Get to Know What is Motion Graphic and the Examples

Why you should invest in motion graphics services for your marketing campaigns

Motion graphics videos are such as great choice when it comes to marketing and digital advertising because they can be applied to just about anything! Endlessly customisable, they are, if not, one of the best options for any type of business to present abstract ideas and complex concepts through visually appealing designs. We already know that in the world of digital marketing, video content reigns supreme as it targets both visual and auditory senses – allowing greater understanding and processing compared to reading lengthy texts alone. And let's be honest, we take in information faster when we're watching a video compared to reading – one of the biggest reasons why motion graphics services are so effective.

In the explosive era of content that we live in, every company aims to attract eyeballs and clicks to reach out to a wider range of audiences. With motion graphics animation videos, businesses can have a better chance of standing out to leave a memorable impact on consumers – especially above all the noise that is found online.

The Business Benefits of Motion Graphics Animation Video:

1. Motion graphics can illustrate complex concepts

Especially right now with the abundance of video content found online, attention spans have become much shorter – approximately 8 seconds for the average user. This poses challenges for companies that require long form material to explain complex ideas and concepts. With motion design, companies can overcome such challenges and create motion graphics videos that are not only visually appealing but also concise when compared textual content alone. In addition, motion graphics videos are extremely useful for explaining a process, message or even stories in a way that can captivate the audience.

2. Unlimited creativity with motion graphics

One of the best things about motion design is that you can create motion graphics videos without limiting the creative process. Because it is a form of animation, you can basically bring life to anything you can imagine – one of the reasons why people love watching motion graphic videos! Do you want to show a cow driving to the beach wearing your brand's sunglasses? You got it. How about a unicorn flying to outer space to give out samples of your products to aliens? No problem! With motion graphics videos, the creative possibilities are endless, no matter how ridiculous it seems. Because of this, you can communicate whatever concept or idea that you have in a whole new way that will absolutely help you stand out from your competitors.

3. Motion graphics can improve website rankings

If you are looking for a way to attract more organic traffic and improve your website's rank on Google's search pages, motion graphic videos can do that for you. Animated content is exceptionally known to be engaging and well received. Therefore, adding a motion graphics video to your website can significantly improve Search Engine Optimisation (SEO) rankings because people are more likely to spend more time on your website which in turn increases web traffic. Not to mention, Google loves video content or any other types of moving elements simply because consumers do too!

4. Motion graphics is versatile

There is nothing more versatile than a motion graphics video. You can turn pretty much anything into a moving and animated element with motion graphics – whether its shapes, logos, texts or images. Hence, they can also be applied to a wide range of content. Turn them into animated ads, create brand videos for your campaigns or make an explainer video for your business offerings. You can use motion graphics to produce compelling videos that tells a message, relay a story, or simply both!

5. Motion graphics videos are shareable

In this social media led generation we are in, videos can "go viral" especially if it is entertaining and appealing to the audience. This is because people love sharing content that is useful, amusing and interesting to one another. Inherently shareable, a motion graphics video can generate tremendous organic growth when done correctly. Not only will it allow you to reach a wider audience, it can also help improve brand awareness – and the more people know of your brand, the better.

6. Motion graphics increases engagements

In today's world, people are often on their phones, doom scrolling and going through hundreds of videos daily. Hence, they are more selective on what they consume online. One of the best ways marketers combat this is by using motion graphics animation to create content. A motion graphics video can easily attract eyeballs and capture attention which is why it has become the go-to method for marketers when it comes to informing viewers about their product or brand. With the use of motion design, you can create eye catching visuals that will draw someone in and keep them watching – subsequently creating a more immersive experience that can lead to increased engagements.

7. Motion graphics help with brand recognition

Creating an animated logo using motion design can elevate how people perceive your brand and increase brand recognition. If you've streamed Netflix, you should be familiar with their signature "tuddumm" sound as you see their animated Netflix logo before the start of any original movie or series. It's easily recognisable right? This is a great example of how you can incorporate motion design into your branding to make it more memorable and impactful. However, this does not only apply to brand logos – there are many ways that you can integrate motion graphics into your branding in order to make your brand stand out.

8. Motion graphics is efficient and cost effective

A motion graphics video is ultimately cost effective compared to traditional live action videos. It also requires far less time to produce and we all know time is money right. Moreover, it can be easily revised at any given time – whether you need to add more animation or make changes at the very last minute, motion designers can easily do that for you. Another advantage that would be impossible when it comes down to live action videos. When you factor in all the other benefits that it provides, its definitely the best bang for your buck.

How can you use motion graphics services for your business?

1. Social media content

Nowadays, social media has become a big part of everyone's lives. People are depending on social media for various reasons – to find more information about a product or service, get the latest news, for entertainment purposes and so much more. While scrolling through social media is a passive activity, adding motion design content can help you capture attention and attract viewers which results in more engagements.

Here's an example of how our creative team at Superpixel used motion design to elevate social media postings by creating GIFs for SGX's Bullcharge Charity Run Social Media Campaigns. The GIFs were successful in adding flair and attracting viewers with its entertaining visuals – increasing engagements and reaching a wider range of audiences to attend the charity event.

2. Animated explainer videos

Explainer videos are a popular tool and commonly used by marketers to deliver information through appealing visuals. They are often used to explain products and services to customers into a user friendly format that does not bore viewers. explainer videos can be added to a website's homepage to improve SEO rankings or even on prominent product pages.

Take a look at one of our past works on a motion graphics explainer video that we made for Epson's Be Cool Heat-Free Printer. This video combines motion graphics and 2D animation to present the product's key features. The video is also accompanied by voice overs to reduce textual content and increase visual appeal.

3. Digital marketing campaigns

Motion design not only attracts attention but it can also make content much easier to digest because of its moving elements that are much more appealing than reading lengthy texts. This makes motion design an effective tool for digital marketing campaigns to improve conversions.

Take this example we created for Aveeno's product campaign that uses motion design in explaining their product's key ingredients to combat lengthy textual descriptions. In this video, motion design was used to produce movement – making the video much more interesting than viewing static images alone.

How to find the right animated video company for motion design services?

Top motion graphics studios always post examples of their animations and past work for their clients on their website. You can then find out if their graphics and style suits the concept you intend on creating for your brand. It is also important to do your research and look out for reviews or any positive feedback from their previous clients in your selection process. Once you have a few options, you can contact them for a consultation and see what they are able to offer you and if the costs lines up with your budget. Whichever company you decide to go for, it is crucial to ensure that the company aligns with your vision in order to achieve your desired goal.

Final Thoughts

Evidently, motion graphics are an effective tool for businesses and marketers to utilize for its myriad of benefits as we've discussed. And in the foreseeable future, motion graphics is here to stay. When done correctly, it can convey your message effectively to improve engagements and increase conversions – propelling your business growth and helping you stand out from the rest. Do take note, the more people view your content, the more trust and recognition your brand will receive. If you are in search for a proven and powerful tool to enhance your marketing strategies, motion graphics services may just be the solution you are looking for.

Motion Graphics Services | SuperPixel Animation Studio

If you are looking for motion design services, our dedicated creative team of motion designers would be happy to create motion graphic videos and bring your message or story to life. We specialise in a wide range of animations from motion graphics services to 3D and 2D animations that will help you achieve your business goals.

Don't hesitate to contact us for a free consultation and let us know how we can assist you. Visit Superpixel website to view our past work and inquire today!

The rise of smartphones and social media platforms has altered how businesses market products and services. People now spend more time on their technological devices – changing the nature of marketing. In order to keep up with the digital world, businesses need to look for a better way to reach potential customers and one of the most effective ways is through video marketing and creating videos.

Video marketing has become one of the most impactful and feasible marketing strategies for businesses of all sizes. Especially with the rise of video content on the internet, marketers and brands need to create unique and engaging business videos in order to communicate with their target audiences.

Key takeaways

What is a Business Video?

A business video is typically any type of video content that is used for business activities. It can be produced to educate customers, explain a product or service, promote the business, increase conversions and the list goes on and on. There are many ways that businesses can leverage the use of videos – let's take a look at the various types of videos you can use for your business needs.

Different Types of Business Videos

1. Social media video

Video content has become the best-performing type of content on social platforms, especially Instagram, Youtube, and TikTok. Social media platforms are an important tool for businesses and marketers to leverage – they can even help a small business to gain a competitive advantage over big corporations. Social media videos can be created for many different uses whether it is to build trust, promote products, improve social media presence, or even just solely for the purpose of entertainment.

Here are examples of social media videos that your brand can create:

Brand opening teaser for 2c2p

Social media is a useful platform that can help with improving brand awareness as people are more inclined to use social media to know more about a brand and its offers. Brand opening teaser videos are a great way to introduce your brand to the public and gain more exposure. Here's a video project our team created for 2C2P's brand opening teaser that briefly presents their fintech payment gateway services through 3D animation.

Chinese New Year Campaign video for samsonite

Social media allows brands the greater advantage of engaging potential customers and boosting visibility especially when there is high social traffic. This is why you see many businesses posting video content on social media during festive seasons in order to promote their products more effectively. As an example, here's Superpixel's take on Samsonite's Chinese New Year campaign video that leveraged the international celebration to market its products.

2. Explainer video

Explainer videos are one of the most popular types of videos used by businesses as it helps to break down offerings and explain what they are in the shortest amount of time. An explainer video is simple and easy to understand which is a better way of informing viewers on a brand's offers than reading long texts about your product description.

Here's an example created by our team at Superpixel for Daikin's maintenance service explainer video that thoroughly explains the services offered. In this video, 3D animation is used to illustrate the entire procedure of their maintenance service and explain how the service is carried out. This gives viewers a better understanding of what they will be spending their money on as well as educate potential customers on their offerings.

3. Instructional videos

Instructional videos are also similar to explainer videos as they explain the instructions on how a person can use the product or service. This type of video is typically used to educate the audience and may even be referred to as how-to videos. Businesses can leverage this type of video to promote offerings in a subtle manner. Here's a perfect example of an explainer instructional video we created for Lazada's sponsored solutions video that promotes their service by demonstrating how Lazada sellers can use those features to improve their business.

4. Promotional videos

A promotional video is used for the purpose of promoting a product, sales, or events. It is one of the best ways to sell business offerings to potential customers and increase conversions. A good promotional video is able to grab attention in order to keep the audience engaged in order to inspire action. Here is an example of a promotional video we created for Courts Singapore's black friday and cyber monday sale event video.

In this video, our creative team at Superpixel used 2D animation to make the video enticing and eye-catching to inform the audience about the upcoming sale event. In order to make the video more appealing, the products sold by Courts Singapore were transformed into animated characters to showcase the products available during the sale to inform viewers what the promotional video offers.

5. Customer testimonial videos

One of the best ways to get your audience to trust your brand and offerings is through customer testimonial videos. The content of this video involves real people that are real buying customers talking about their experiences with a brand. Businesses use testimonial videos to build trust and credibility through authentic reactions. Just like the product reviews you see online but in a video format. This type of video is very popular among businesses and can be applied to any platform – whether it's on social media, Facebook, Twitter or even on a brand website. Businesses can even utilise these videos as an ad on Facebook or Youtube to target new customers who are watching videos on these platforms.

6. Product videos

A product video is essentially a video where brands can show off their product's features and details. You can find product videos anywhere and on any platform because it is the best way businesses can introduce their products to a wide range of audiences. The purpose of a product video is to inform customers about what the product can do and how it can solve their problems without having to physically view it in stores. Here's an example by our creative team at Superpixel for Asus' Zenbook 14 product video that uses 3D animation to showcase every detail of the product realistically.

Which type of business video should you go for?

When deciding on what type of video you want to create for your brand, you need to first identify the goal of the video. Is it to inform customers about a new product? Do you want your audience to get a better understanding of your services? Or is it just for the purpose of improving your brand awareness?

Once you have recognised the aim of your video you can then make a sound decision on deciding which type of videos will suit your marketing goals. There are also other factors you will need to take into account such as the budget, where is the best platform to reach your target audience, will you need to outsource services in order to create your video, and more.

Create your animated business video with us

In a world of boring and indiscreet sales pitches, animation will allow you to create appealing visuals to attract anyone's attention and bring your envisioned ideas (literally anything you can think of) to life!

At Superpixel, we specialise in creating videos with animation that can be incorporated into any type of video to suit your business needs to give your video that added edge and stand out from your competitors.

Visit our website and contact us for a free consultation today!

Unlike profit-making businesses, nonprofits do not generate any profit. Nonprofit organizations exist for the purpose of improving the quality of life for others and serving the public good. This can be anything from eradicating poverty to tackling climate change and plastic pollution. However, increasing awareness of specific important causes may be difficult to do so considering the saturated online landscape that we currently live in. People are more informed about the latest products in the market rather than the problems that the world is facing. One of the effective ways that nonprofit organizations can combat this is to leverage nonprofit video marketing as a primary channel. By producing compelling video content, you can have a better chance of catching audiences' attention to help your mission.

In this article, we will discuss how non profits can leverage video production companies and the benefits of using videos to raise funds and awareness.

Key Takeaways

How can video production help nonprofit organizations?

Benefits of video production for non profit organizations

1. Educate audiences

One of the most important aspects for non profit organizations is to educate the public about specific social problems that government bodies are not fulfilling. And what better way to do this than through video storytelling? Nonprofit explainer videos are the best mediums to convey your organization's message or story to the public. They are informative and have the ability to tell powerful stories, inspire, connect and captivate audiences simultaneously. This makes them a great tool for nonprofit organizations to explain to their audience about a particular cause or even about the organization itself.

2. Build awareness

Videos are shareable and can be applied to almost anywhere you want them to be, making them great tools for raising awareness. Whether it's on social media, a website's homepage, in emails or even advertisements. Especially now, people prefer watching videos compared to other forms of media to obtain information – which is why video marketing is an effective tool that marketers are leveraging on in this era. The more engaging and interesting a video is, the more likely it will be shared around. Through nonprofit video production, organizations are able to quickly and efficiently spread the word and reach a wider audience to raise the public's awareness about their mission.

3. Raise funds

Non profit video production can be extremely powerful for fundraising campaigns in order to drive donations. Videos with compelling storytelling can ignite an emotional connection and leave a lasting impact on its viewers. Multiple studies have shown that people tend to rely on their emotions rather than information to make decisions – making them powerful drivers for decision-making. This means that nonprofit videos can influence decisions and urge people to take action – providing motivation for people to donate money to an organization's cause. Moreover, as aforementioned – videos are shareable which also makes them highly effective in reaching potential donors.

4. Showcase your success

As nonprofit organizations rely solely on donations and volunteers, it is important to build trust and allow people a better insight into what the organization has achieved. With nonprofit videos, you can visually show your audience any past projects or events that have been done. This allows people to know more about how your organization is helping the world. Videos can help nonprofits showcase their success to build trust and relieve skepticism. They are also a great tool to share inspiring stories which can help to drive more participation and involvement – helping your organization attract more advocates to further support your mission.

5. Show appreciation

Videos are a good way to thank your community and show your appreciation to the people that have helped your nonprofit organization work towards its mission. This allows you to show the impact of your supporters and express your gratitude which can help you form stronger connections. You can even create video content that showcases your staff and all the volunteers that are involved. By doing this, it enables other people to see the faces behind the organization and humanize your organization.

Also read: Corporate Video Production: A 5 Step Guide To Creating Your Own

Tips for creating a good nonprofit video

1. Use call-to-actions

Call-to-actions are crucial for a nonprofit video to serve its purpose. It tells viewers what they can do to help and contribute to your cause. For example, you can create compelling fundraising videos but without a call-to-action, the chances of someone donating to your mission are lower. Whether it is to raise funds, encourage participation or even to share a video, adding a call-to-action will help in prompting viewers to take action.

2. Invest in a nonprofit video production company

Compelling videos require high-quality production in order to appeal to the public eye. Although it may seem redundant, hiring a nonprofit video production company may just be the investment you need. A good nonprofit video is able to provide numerous benefits – just like we've mentioned above. Which can help your nonprofit organization grow and impact your mission for the better.

3. Take advantage of animation

Animation has become increasingly popular in the marketing industry over the years and for good reason. Animation has the upper advantage of creating compelling and creative visuals that are more likely to catch a person's attention compared to live videos that use real people. This is extremely important because in order to reach a wider audience and spread awareness, your video has to be able to grab attention and appeal to the viewers. If you want your nonprofit video to be able to reach more people, creating a nonprofit animation video can easily be a solution to this and will lead to greater engagement.

Create a nonprofit animation video with us | SuperPixel

We are an animation studio that specializes in a wide range of animation services and can help you create professional videos for your nonprofit organization. Whether it is to raise awareness or inspire others to join you on your mission, our creative team of animators can help you achieve your desired results! We love producing compelling videos and especially ones that can help make a change in the world for the better.

Visit our website to see examples of our past work and contact us to inquire today! Click here!

The rise of video marketing has caused a major shift in the marketing landscape. Now, more than ever, consumers are turning to videos as a way to obtain information at a quicker rate. In order to keep up with the changing of times, corporate companies have turned to video content strategies to meet the demands of the market and communicate with their audiences to improve business growth. In this article, we will talk about corporate video production, the benefits it provides and how you can create your own through a step by step guide.

Key Takeaways

What is a corporate video?

Corporate video is an umbrella term used to represent any type of video content that is produced by a corporation. These videos act as a medium for companies to convey a specific message to the relevant target audience. Any type of type of video can be classified as a corporate video however, their purposes may differ accordingly.

A corporate video can be adopted for internal or external use – depending on the company's goal. Internal uses are typically done for employee onboarding, training, recruitments – basically anything intended for use within the company itself. Whereas external uses are aimed towards marketing purposes such as ads, product launches, marketing campaigns and more.

Also read: Corporate Videos: Why Is It Important For Brand Awareness

Why is corporate video production important for video marketing?

Corporate videos have shown to be effective in communicating and engaging audiences to help market their brand, product or service. Let's take a look at the advantages of a corporate video and how it can help your business.

The benefits of corporate video production in marketing

1. Improves visibility on search engines

In today's world, videos make up a high percentage of online traffic making it another important reason to integrate a corporate video onto your website. Just look at YouTube, the top video sharing platform and is also the second most visited website worldwide.

Corporate videos are generally a great tool for attracting your target audience because people prefer watching videos to gain information – increasing organic traffic on your website. Moreover, videos help in keeping website visitors stay on your page for a longer time – improving search engine ranking factors. Google also ranks video content higher than textual content which is why you'll often see video recommendations in top search queries.

2. Enhances your company image

People often build perceptions of a company based on the content a company produces. Corporate video production is a great way to inform consumers about the company's purpose, values and brand identity because it allows. They help in strengthening a company's image improving both offline and online presence. Corporate videos are also great mediums for companies to tell their brand story and showcase expertise as users want to understand

building trust and also an effective tool in fostering trust – enabling companies to present themselves as credible and professional services

3. Boost visibility

Corporate video production can immensely improve visibility and attract more prospective clients and consumers. Simply because videos are shareable – especially on social media platforms that play a dominant role in our daily lives. When users are attracted to and engage with your video, they are more likely to share it around. This increases a company's visibility to reach new potential customers.

People prefer video content better than any other forms of media – especially on social media platforms that play a dominant role in our daily lives. Videos can attract eyeballs, have higher engagement rates and are more likely to be shared around. People love watching videos – just look at YouTube, the top leading video sharing platform and is also the second most visited website after Google. Not to mention, videos are shareable and the more shares you get on your video, the more reach you will be able to get subsequently improving your online presence and brand recognition.

4. Provides valuable and relevant information

What better way to provide information than with a corporate video? People are more likely to click on a video than read through paragraphs of texts to know more about what a company offers. It allows people to retrieve information at a quicker rate that is easier to absorb. Whether it's to inform the audience about a product, service, the company and their story, you can easily do any of that through video production

5. Increases conversion rates

Website pages with a company video have increased conversion rates by 80% compared to those that do not. This is because videos are the best mediums to convey information and connect with your audience. They help in informing potential customers about a product or service – increasing user understanding and influencing purchasing decisions.

Corporate Video Production: Common Video Types

1. Corporate training videos

Training videos are used internally within a company to communicate professional training materials. This type of video effectively delivers results because let's be honest, no one likes to read through a hundred page document (even more so in the workplace). The engaging visuals paired with informative audio help to provide the ultimate learning experience for employees. Corporate training videos can be applied to plenty of uses such as employee onboarding, human resources guidelines and workplace safety regulations. Here's our take for the NCS Temasek Workspace training video that educates employees on how to use their high-tech workspace features through 2D animation.

2. Product Demos

Most businesses create product demo videos to demonstrate how customers can use a specific product. These types of marketing videos are essential as it informs the audiences on how their product is able to solve a problem – without coming off as too salesy. Here's a video example our team animated for Betadine's how to gargle video that shows their customers how to effectively use their gargle solution with just three easy steps.

3. Product Launch

Companies use product launch videos to introduce and market a new product that is being offered. This helps to generate buzz and build brand awareness of the upcoming product as well as to reach the appropriate target audience. One great example is Knight Franks' Biddin platform video created by our creative team of animators that introduces the features of the service and how it can enrich customers' lives and solve their problems.

4. Explainer videos

From big corporations to small businesses, explainer videos are the most common choice when it comes to corporate video production. Explainer videos are a great way for companies to provide a quick and thorough explanation to the audience about their products or services for a better understanding. These videos are often placed on a website's homepage to attract potential customers and allow them to make informed decisions. Take a look at this example created by our team at Superpixel for AIA's Absolute Critical Cover Insurance Plan to explain what the package offers. 2D animation was used in creating this video to provide eye-catching visuals and bring the storyline to life.

5. Promotional videos

Corporate companies may use promotional videos to highlight and advertise specific events, initiatives, products, or services. This type of video is great for communicating with potential clients and inspiring action. Here's an example of a corporate promotional video that our team along with an external third party video production team produced for the Monetary Authority of Singapore Gallery. The video used a combination of live action, 3D animation, and motion graphics to portray a realistic expectation of how the future can look like.

The 3 phases of corporate video production

1. Pre-production

Pre-production is considered the most important phase of video production. It involves scriptwriting, developing video concepts, storyboarding scenes, scheduling, casting (especially for live action videos), finding the right crew, budgeting – essentially every aspect of the video project that requires planning. Pre-production also includes preparation of all the materials needed such as camera equipment, lighting, set location, props, wardrobe and more.

2. Production

In the production phase, this is where filming will take place and cameras start rolling. This is usually the longest and most expensive phase in any type of video production. Some corporate companies have an in-house team to carry out filming however, there are plenty of corporate video production companies you can hire to create compelling and high-quality videos.

3. Post Production

Post production comes only once filming has been completed. At this phase, video editing of the raw footages finally takes place. Video editing will involve cutting, colour grading, special effects, voice overs, subtitles, music, animation and more. This is the final phase of corporate video production before can be put out to use.

Step by step guide to making your own corporate video

Step 1: Identify the purpose of the video

First and foremost, it is crucial to determine the purpose of your corporate video. If you intend to create a video that markets your company's product or service, then a promotional corporate video would be the best choice. Whereas creating an employee training video would be used internally within the corporation for the purpose of educating employees. This allows you to understand your goals as well as who your target audience will be in order to plan and develop the concept of your video.

Step 2: Write the script

Every video needs a script because it provides structure and allows you to organise your ideas better for execution. Think of a script like a blueprint for how your video will turn out. In addition, a script can help you visualise the entire direction of your video clearly to ensure your production is successful and aligns with your goals. The key to writing a good script is to keep it clear, concise and creative. Your script should be short, sweet and able to convey your message clearly for users to understand.

Step 3: Planning and preparation

Once you have a script ready, it will be easier to proceed with planning and preparing for your production. We recommend to firstly plan your budget as it can act as a guide that will help you stay on track with your expenses. Then, you can plan and gather resources for the creative aspect of the production which includes decoration, props, storyboarding; and the logistics of the production such as recruiting talents, hiring a video production company, determining the location, scheduling and so on. All of these aspects need to be prepared before you can move on to the production phase.

Step 4: Film the video

After planning and gathering your resources, you can then film your long awaited video. Do make sure that you have prepared a call time sheet to help you keep track of the schedule and all the information you need for the day of filming. A call sheet is a detailed document that plays a big role in ensuring your production goes smoothly and successfully.

Step 5: Post production

The last step to creating your video will be the post production phase. This is where footage will be combined, cut and further edited. Elements such as animation, motion graphics, special effects are usually added at this stage of the production. The entire process may vary according to the size of the production and type of video you intend to create which may take months up to a year to produce the final video.

Final thoughts

Creating a corporate video can provide a myriad of benefits for your corporation as previously mentioned. It can become a powerful tool that will help in propelling your business growth both internally and externally. You can follow our complete guide to create a compelling corporate video or outsource to a company that does corporate video productions to help you execute the entire production process with ease.

Create animated corporate videos with us | Superpixel Animation Studio

Animated corporate videos are a great way to make your video visually appealing and help you stand out from the rest, especially above all the noise that is found online. Here at Superpixel, the best Singapore animation studio, we can bring your creative vision to life and help you create the best corporate videos through animation. Our team consists of incredibly talented and professional animators with years of experience, specialising in creating high quality videos with 3D, 2D and motion graphics.

Visit our website to take a look at our past works and inquire about our services today!

In the social media-led generation that we live in, video marketing has undeniably become the most efficient marketing strategy used by businesses and marketers today. Video content holds great power for its ability to promote products and present them in a way that consumers can easily understand – increasing the chances of generating more sales. You wouldn't buy something that you don't understand, right? Hence, this is why product videos are becoming the number one tool to market products and services today.

In this article we will discuss the importance of product videos for marketing, the different types of product videos and how you can create your own product video that can spearhead your business growth!

Key takeaways

What is a product video?

Just as the term suggests, product videos are essentially any type of video that tells you what the product key features are in the form of a video. Similar to reading a product description but instead of boring lengthy texts alone, product videos allow you to have a better visual representation of the product. Fundamentally, a good product video successfully educates potential buyers on everything they need to know about the product as well as what the benefits are.

Why are product videos important for your business?

Product videos have become the preferred way for consumers to learn more about a new product or service as people are more inclined to watch a video to learn new information rather than reading lengthy product descriptions. When done correctly, product videos can provide numerous benefits that will help you increase sales and grow your business. It is also the preferred way consumers learn about new products and services because people are more inclined to watch videos than other forms of media. Here are some ways it can enhance your business marketing strategies.

1. Connect with your customers

What better way to connect and communicate with your customers than with a product video? A product video speaks volumes and relays your brand's understanding about a customer's problems by providing them with a solution – which is your product or service. Product videos are the best medium for communicating with potential prospects on how your brand can provide value to their lives and improve their overall happiness.

2. Boost your brand image

A good product video has the added advantage of boosting your brand image and allowing your brand to appear more trustworthy and professional – not only to existing customers but also to new customers. A positive brand image is crucial for businesses as it can create credibility and customer loyalty. When you have a loyal customer base, it will become much easier to introduce new products and increase sales for an existing product. Moreover, there is a higher chance of loyal customers recommending your products to their families and peers – creating a chain of marketing that will improve your brand awareness.

3. Appeal to mobile users

Nowadays everyone has a smartphone and this goes hand in hand with video content. People are more likely to watch videos on their phones because it offers high mobility and on-the-go viewing. Hence, this allows product videos to engage a larger audience – improving your brand's competitive advantage.

4. Increase conversions

Product videos have a greater chance of increasing conversions and generating more sales compared to other forms of media. This is because people are now relying on social media platforms such as TikTok and YouTube as a search engine for more information on products. Studies have also shown that people are more likely to purchase a product after watching a product video as it allows for a better understanding of the product – enabling consumers to make an informed purchasing decision.

The different types of product marketing videos you need for your business

There are plenty of product videos out there which vary according to the goal intended for the video. Whether it's to promote a new upcoming product, explain the product's key features or to just visually show your target audience what the product looks like. Let's take a look at some of our product video examples so you can better understand their use cases.

1. Product Launch Video

Product launch videos are the best choice when it comes to introducing a new product. It is a great medium for businesses to create excitement around the product and build brand awareness – especially in this social media era that we live in. Product launch videos are a crucial part of video marketing in order to reach the target audience.

Here's a great example of a product launch video that Superpixel created for the Asus Zenbook 14 OLED. With realistic 3D animation, the video highlights the key technical features of the laptop while showing off its aesthetic form. Moreover, the smart use of animation made the video more appealing and engaging, successfully capturing viewers' attention.

Also read: 6 Ideas For New Product Launch You Need To Know

2. Product Demo Video

Product demo videos are frequently used by brands and marketers to show customers how a product or service functions. This type of product video is usually utilised on an ecommerce website so customers can see how the product looks as well as how it works.

Take a look at this Brother Inkjet Printer product demo video. In this video, the creative team at Superpixel illustrates the product functions and benefits using 2D animation – a great way to showcase key features to potential customers without showing it to them physically. The video even displayed real-life relatable scenarios to provide a better insight into how the product can fit into the customers' daily lives.

3. Explainer Video

An explainer video is commonly used in video marketing to promote and explain products and services to potential customers. This type of video is generally short yet packed with information that allows viewers more details on the product and its functions for a better understanding.

Here is an example that our team created for AIA's Guaranteed Protect Plus explainer video that uses 2D animation to make the whole video come to life. A great way for companies to provide a more in-depth explanation about their product or service without boring their target audience with just lengthy texts on the screen.

Explainer videos make for compelling product videos because it simplifies the product for better understanding. In addition, this type of video typically uses animation to present its visuals as a way to keep the video more engaging – what better way to do that than with animation! If your business produces technical or complex products and services, an explainer video is your best choice. You can even add these product videos to your website's homepage to keep website visitors on for a longer time – a great way to improve your Search Engine Optimization rankings.

4. User Generated Content Video

User Generated Content (UGC) video has become one of the most popular types of videos used over the recent years to market a product or service. UGC videos are basically testimonial videos that are self-produced by people who use a certain brand's products or services. This increases the likelihood of potential customers purchasing a brand's products because UGC acts as authentic social proof that a brand's product is worthy of buying.

This is a great video marketing tool that can help businesses increase conversions and build brand awareness because people tend to trust UGC videos more than branded content. These videos can also be displayed on your website, product pages and even on social media platforms to aid in influencing purchasing decisions.

Where to place a product video?

1. Website homepage

Placing it on your homepage is a strategic place for a product video as it will be the first thing website visitors will see. It's a great way of explaining your product and increasing the time spent on your website. You can even place different types of product videos throughout your website such as FAQ or testimonial pages where people are more inclined to visit to obtain more information.

2. Product pages

Including your product video on the product page of your ecommerce website will help customers learn more about your product easily. Ecommerce product videos are a crucial tool for an online business to provide the best online shopping experience as customers are unable to view the products face-to-face in physical stores.

3. Social media accounts

As previously mentioned, people often use social media to search for information on a product. Adding your product video to your social media accounts is an effective way to inform users that head to your account in search for more information on your product.

4. Email marketing campaigns

When running an email marketing campaign, it is important to incorporate your product video that coincides with the topic of the email. You can even use longer product videos in these emails as people who have provided their email addresses are more likely to already be interested in your business offerings.

5. Ads

You can utilise short product videos as an ad on social media platforms, YouTube or Pay Per Click (PPC) ads on other websites. This allows you to reach more prospects and effectively market your product to a wider range of audiences.

9 tips for creating a great product video

Now that you know what a product video is and the different types of product videos you can create, here are some tips on how you can create your own!

1. Provide context to your viewers

Your product video shouldn't be a video that just showcases and explains your product, it should provide the answers to how it can make your customers' lives better.

Use these questions as a guideline when creating your video:

2. Know your target audience

The first step to creating a product video is to know who you are selling your products to in order for your video to achieve the conversions you're aiming for. For example, if your goal is to sell makeup products, your video strategy should be catered towards women because curating a video aimed towards men may not get you the results you need.

It also is important to understand the demographics of your customers so you can reach out to relevant potential customers instead of appealing to the mass audience. You can do this by collecting data to create buyer personas and address their pain points in your video.

3. Include a Call To Action (CTA)

A call to action is an important aspect of any product video. It is basically a simple directive statement that will increase the chances of viewers taking action. Call to action cues or links make it clear to your audience on what they need to do next or where they should head to if they're interested in buying your product. It is best to position your call to action cues when the video ends as they help in moving the potential customer down the sales funnel.

4. Integrate your branding

Your product video should not only include your branding but it should also reflect your brand. Branding in a product video is essential in increasing brand recognition and creating a strong online presence for your brand image. You can do this by incorporating your branding into the storyline, the tone or even the colour scheme of your video.

5. Use high-quality footage

Product video production is an imperative part of creating a good product video that can wow your audience and attract more customers. Your product video is often the first impression that potential customers will have of your product and brand. Just look at all the successful brands out there, are their product videos of low quality footage? The clear answer is no and that is for a very good reason.

High quality product videos leave a lasting impression that will benefit your brand's overall image and make it seem more successful and appealing. It can even increase engagement, especially in this social media led generation we currently live in where high quality videos are the norm. Unclear photography and blurry footage can lead to your brand looking unprofessional or even unreliable.

Pro tip: Aim for consistent lighting because lighting can make or break your product video. It doesn't matter if you don't have a high quality camera – your iPhone and good studio lighting is enough to produce a stunning product video.

6. Ensure the perfect video length

The length of your product video is a crucial determinant for whether or not people pay attention throughout your entire video. The rule of thumb is to keep your video short and not longer than 2 minutes. With an increase in video content surfacing online, the average user's attention span is shrinking so it is important that your product video isn't too long. Keep your product video short and sweet – just enough to keep viewers watching until the end to increase chances of them retaining that information.

7. Choose the perfect audio

What's a video without audio right? Creating a product video is not just about the visuals, having good audio is just as important. The right audio plays a big role in setting the tone of your product video – it can engage your audience and elevate your video drastically. Picking the right background music is crucial to create a compelling product video that will help your video stand out from the rest.

You should also ensure any form of audio is of good quality – especially if your video involves vocals for narrations and conversations. Your audience needs to be able to hear clearly what you are presenting in order to fully understand your video.

8. Make your video shareable

The best way to reach a wider audience is to make your product video shareable on all your brand's social media platforms. This is because people love sharing content with one another especially if the product video is enticing and able to solve one's problems. When your video is shared, it increases engagement and helps you build brand recognition even among viewers who are not potential customers. The more people know about your brand and product, the better!

9. Get visually creative

Visual creativity is the key to making a product video much more appealing and intriguing. Animation is a great way to let your creative juices flow as it allows you to explore limitless creative opportunities when creating videos. With animation, you can market a product in so many ways and ensure eye-catching visuals that will wow your viewers. You can even curate your animation according to your branding.

Create an animated product video for your brand

Do you want to create an attention-grabbing and appealing product video?

At Superpixel, we are an animation studio with a team of professional animators that can bring your envisioned ideas to life and create an attractive product video that will amplify your brand image. We specialise in animation services such as 3D animation, 2D animation, motion graphics and so much more to elevate your product video on to another level and help you stand out from the rest of the competition.

Visit our website and contact us today!

Now, more than ever, the animation industry is increasingly in demand with the market projected to skyrocket up until the year 2030. Animation has been extensively used in various industries, and with a rise in video production for social media consumption and greater competition in advertising and marketing, animation is now increasingly being outsourced.

Key Takeaways

What is Animation Outsourcing?

Outsourcing occurs when a company hires a third party that is outside of the business to provide an agreed service. Hence, in the context of animation outsourcing, it is basically the process of hiring an external animation studio or freelance animator to create animation projects. To put it in simpler terms, a company may choose to outsource animation services instead of producing the content in-house.

However, animation outsourcing is not a new phenomenon, companies have been outsourcing animation since the mid-1960s. It all began when Hollywood Studios' demand for animation production skyrocketed and they started outsourcing animation from overseas studios based in countries such as India and the Philippines. Even the world-renowned entertainment giants like Warner bros, Walt Disney, DreamWorks and Pixar Animation Studios are ahead of the outsourcing game.

Why are animation studios outsourcing animation?

With increased demands in the worldwide animation production market, many entertainment giants are outsourcing animation to increase the production rate in order to meet increased demand. Animation outsourcing has become a great business approach that allows companies to take up more animation projects with dramatically reduced costs. However, this does not only apply to blockbuster animation movies. Animation outsourcing is often used for marketing campaigns, animated video commercials, social media content, architecture, education and gaming.

Animation outsourcing in the gaming industry

Games are becoming extremely popular and are now no longer just a pastime activity – it has become a big part of today's culture and lifestyle. Animation plays a major role in how well games are received by the public due to the high expectations of better graphics as technology advances. It is essential for games to provide an immersive experience through animation – with realistic illustrations, special effects as well as sound effects to enhance the game's storyline and keep a person playing. However, people often criticise how successful a game is by the quality of its animation production. Hence, animation outsourcing services are increasingly on the rise in the gaming industry to keep up with the demands and expectations.

Benefits of Outsourcing Animation Production

1. Reduced Costs

You probably think that hiring another company or a freelancer to deliver animation services would cost more but on the contrary, it actually saves you more money. Outsourcing animation is one of the best ways to reduce the costs of animation production as it removes the need of having an in-house team or a full-time animator to do the work required. This is especially beneficial for small businesses that do not have a professional animator for animation production for their intended marketing and advertising purposes.

Outsourcing allows companies to hire competent professionals without having to pay more for what you normally would with in-house animators – reducing the costs of hiring new employees, paying benefit packages and providing employee training. Moreover, because of the significant difference in wage patterns between countries, animation companies can outsource animation from foreign countries like the Philippines, Singapore, South Korea and China. It would considerably cost a lot lesser, especially for western countries to outsource from lower-priced overseas studios which is what most companies are doing.

2. Time-saving

When compared to producing through an in-house team, outsourcing animation significantly reduces the turnaround time to complete an animation project. Hence, outsourcing accelerates production time which in turn, allows for the take up of more projects. In addition, when companies outsource animation to other countries with a time difference, it helps to keep workflow going all around the clock – an added advantage for an animation studio to continue working on the whole project even after the usual office hours – like being able to work even when you're asleep!

3. Increased creativity

An animation is a form of creative work, hence, outsourcing animation can bring in new perspectives and fresh ideas for a particular project – increasing creativity. Working with external animators allows businesses to tap into new ideas that may have never been considered before.

4. Focus on core competencies

Outsourcing animation is a great way for businesses to accelerate work productivity and efficiency as it allows the business to focus on its core competencies instead of smaller tasks. In other words, outsourcing helps companies to save more time and resources to focus on business development, branding, research and many more. Not only does this helps with improved focus on central tasks, but it will also ensure the animation project is of quality work and done professionally by an animation studio or freelance animators.

5. Scalability

When businesses outsource animation, it enables the ability to scale up production and meet the market's demands. This is especially great for animation companies that are looking to increase their production rate and take on more projects without having to hire more animators.

6. Access to specialised skills

Outsourcing animation allows the advantage of access to an international pool of talent. Through outsourcing, businesses are not limited to hiring professionals that have to be in the same country to work for the company. With the advancements in technology, animation work can be done remotely. Therefore, businesses will have greater access to a wide range of talents and specialised skills that may not be available internally – allowing for better hires that will improve the quality of work.

Most common types of animation outsourcing

There are many different types of animation techniques – from animated videos to 3D animation that can be a great marketing tool to enhance your brand and improve your business's growth!

In this section, we'll discuss the most common types of animation that can be outsourced:

1. 3D animation outsourcing

3D animation is one of the most popular animation styles that businesses outsource. It can be used to create animated series, movies, games, and music videos, as well as animated videos for marketing and advertising for just about any industry. 3D animation is appealing because of its ability to portray objects and characters in a three-dimensional space with realistic features and movements. It is a great choice for businesses that aim to convey a message in a way that grabs the attention of their target audience.

Here's an example of a 3D animation video we created for our clients for their marketing campaign. Mandai Wildlife Reserve wanted to promote its Ranger Buddies program which aims to educate about the importance of wildlife preservation to families and young children. The 3D animated video portrayed appealing visuals that represented the real-life animals that were habitants of Singapore's Wildlife Reserve – increasing relatability and enticing viewers to visit. This was a great approach in utilising 3D animation because of the capabilities of making the video realistic and engaging to both children and parents.

Also read: Unleashing the Potential of Your Business with 3D Animation Services

2. 2D animation outsourcing

2D animation is another sought-after animation technique that has been constantly used by businesses for a variety of purposes. Unlike 3D animation, 2D animation is flat, does not have depth and portrays a less life-like appearance. However, it still provides the same visual appeal that can grab viewers' attention. In addition, compared to 3D animation, 2D animation is more affordable and low-cost – an amazing choice for businesses who want similar results but on a much tighter budget.

Here's Superpixel's take on 2D animation for McDonald's Family Mental Wellness ad that highlights the importance of familial support through a simple storyline. The use of 2D animation for this ad was valuable in depicting real-life difficult situations that children face. The ad's storyline was translated through vivid and eye-catching visuals to suit a more appropriate tone that can be more approachable for all viewers.

3. Character animation outsourcing

Character animations are a great way for businesses to stand out from the competition and can convey the message of a story effectively. When used as a brand persona or mascot, it has the ability to improve brand awareness as well as create a positive brand image. One of the best things about character animation is how customisable they are – businesses can create a character design that uniquely represents their brand. People are also much more receptive to character animations because they have human-like traits that people can relate to. Character animations are a worthy investment for businesses as they can be reused, modified and applied to just about any marketing material.

Here's a visual example of a 3D character animation also referred to as the "Antibiotic Boy" that the animation team at Superpixel created for the Health Promotion Board's Antibiotic campaign. The character animation was a big hit due to its relatable traits and comedic qualities which garnered a high engagement rate – making it one of the most viewed videos in Singapore. It was also successful in educating the public on the improper use of antibiotics which was the main goal of the animated video.

4. Animated video commercials

Last but not least on the list are animated video commercials which are probably the most outsourced type of animation. Many businesses opt for an animated video commercial to present their marketing campaigns that advertise products, services and promotions. Animation makes marketing campaigns much more effective because of their ability to capture attention and entice viewers.

Here's an example of a short animated video commercial done by the creative team at Superpixel to promote Redmart's online grocery service through witty and relatable animations that are just too cute to even press skip.

Also read: Guide for Video Ads: Definition, Benefits, Types, and How-To

How to Pick an Outsourced Animation Partner for your Project?

If you are looking for an animation company to outsource animation services, here are some tips on how you can find the best animation studios for your projects.

1. Research about the animation company

Before deciding on an animation studio, it is best to perform thorough research on the company. You can do this by visiting their website, looking through their past work and portfolio, identifying what type of animation services they offer and evaluating the quality of their work. These are all important factors that you need to analyse to get a better understanding before diving into outsourcing animation. You should also make a list of all the companies you are interested in outsourcing animation services from to have a variety of choices that you can select if one fails to meet your standard and requirements.

2. Contact the animation company

After you have done your research, you should contact the company for a consultation and discuss which animation services you intend to go for and how your ideas can be executed. This will allow you to have an overview of the company's services and plans for making your vision come to life.

3. Discuss the budget

Next, you should discuss the costs of the animation project to identify if it fits your allocated budget. Animation outsourcing should reduce your costs and provide you with the benefits of outsourcing animation. If the company you chose fits your budget, you can begin with the pre-production work. However, if it does not fit your budget you should go for the second-best animation company that fits all your requirements and are aligned with the goals of your project.

4. Read directories and testimonials

When researching an animation company, it is crucial to read reviews and testimonials of other clients that have worked with them in the past. This can provide you with a better understanding of how the company operates and its work conduct. You can even find reviews on other websites or online forums that may have more information about the animation company.

5. Leverage on social media research

Social media platforms are a great tool when it comes to research. Almost every company out there has a social media profile where you can get more information. Look at their content, read comments on their posts and view their tagged posts to have a clearer understanding of their work. It can also help you get to know them better and identify if there are any communication barriers or concerns before choosing an animation company.

Should I outsource my animation to a freelancer or an animation studio?

This all depends on several factors such as your type of project and what fits your budget. However, it is important to note that animation outsourcing companies are made up of a professional team of animators that have the advantage of completing the animation project at a faster speed and ensuring high-quality animations compared to hiring a freelancer.

Get in touch about animation outsourcing for your next project

Contact Us

Here at Superpixel, we specialise in animation services like 3D animation, 2D animation, motion graphics, character animation and so much more.

Our professional team of animators will bring all the ideas you have for an animation project come to life whilst ensuring high-quality work.

Contact us to learn more about how we can help you focus on your business and outsource your animation production with us today!

Social media has become one of the most popular online activities in the world and is a big part of our daily lives. Hence, businesses and marketers use social media to communicate with their audiences in promoting products and services. But with a rise in video content over the years, people are now preferring to watch engaging videos over static images or reading long texts – causing a slow decline in the average user's attention span.

So how does one compete for user retention and engagement? Well, the answer is relatively simple – through the use of animation services! Animation has become one of the most effective marketing tools for any type of business. It's fun, entertaining and able to appeal to the mass audience in the shortest amount of time!

In this blog post, we'll explore the different types of animation services available, the benefits of animation for your brand and how you should consider using animation services to help grow your business.

Key Takeaways

Why animation services are important for your business

In a digital world where people are constantly bombarded by content on a day-to-day basis, animation services can help your brand to stand out from the competition to promote products and services effectively. It is also a great way to improve your brand's social media presence as it can be easily integrated with social media – helping you reach your target audience better.

Animation services such as 2D animation or animated explainer videos have the ability to educate and engage audiences through entertainment. Unfortunately, plain and boring videos just don't cut it anymore in this fast-paced content led generation that we live in. Whether you are a small business looking to convey your brand's story, or a large corporation that wants to launch a new product, animation can do the magic for you!

The different types of video animation services you can use for your business

1. 3D Animation

3D animation is the process of using motion to bring images to life within a three-dimensional space with a lot more depth and dimension. 3D animation has the ability to portray realistic settings, character animations and objects – allowing for a more immersive type of animation. Hence, making it one of the most applicable animation styles for any type of industry. Not to mention how eye-catching the visuals are that can make your animated video memorable and engaging.

For a better visual understanding, here's Superpixel's take on this animation style that was used for Singapore’s Health and Promotion Board campaign against the incorrect use of antibiotics. The campaign was successful in educating the public and the video received so much love that it ended up being the 4th most-watched YouTube video ad in Singapore from July to December 2018!

2. 2D Animation

Compared to 3D animation, 2D animation is more flat and two-dimensional and can be produced at a much faster rate than the former. 2D animation is a popular animation style used especially for marketing purposes as it allows messages to be conveyed easily whilst still keeping it visually engaging. Moreover, because of its reasonable prices, 2D animation is a budget-friendly option for smaller businesses who are looking to use animation services and get the best bang for their buck.

Check out this stunning example of a 2D animated video done by the animation team at Superpixel for McDonald's Family Mental Wellness Campaign. In this animated project, the storyline was presented through vivid and eye-catching illustrations to communicate a heartfelt message – engaging viewers throughout the entire video while evoking an emotional connection to create a lasting impression. The use of 2D animation is a great way to depict sensitive topics like mental health as it can be a more appropriate medium for informing viewers.

3. Whiteboard Animation

Whiteboard animation is an easy way to relay information since people tend to learn better when a topic is visually explained. It features an illustrator physically drawing static images on a whiteboard or a white background in real time where information is presented in smaller chunks – making it easier to take in and understand. This animation service is quick, clear and simple yet extremely effective at presenting information. Here's Superpixel's example of a whiteboard animation showcasing AXA's Explainer Video that educates people on the importance of having insurance.

4. Motion Graphics Animation

This animation service is a type of animated graphic design that involves the movements of texts, brand logos, simple graphics and is usually accompanied by a voiceover. Motion graphics animation is typically used to outline and emphasize certain information in videos which can be a great tool for companies who want to keep a more sophisticated tone. Here's Superpixel's take on this type of animation for Epson's Be Cool Heat Free printer explainer video that showcases the product's features with simple animations.

5. Mixed Media Animation

Mixed media animation is a combination of animation with live-action video that allows for the best of both worlds. This animation service has the ability to enhance the video to another level by overlaying animation. It is a great choice for brands who want to keep a human connection whilst adding an innovative twist that will surely increase engagement. Here's an example of mixed media animation we created for the Ministry of Foreign Affairs, Thailand.

6. Kinetic Typography Animation

This type of animation involves the movements of texts integrated with fonts, colours and sound effects to enhance its appeal. It is a great way to tackle audiences who usually opt for soundless viewing as people can just read the texts on the screen. Watch this example of this video animation done by the creative team at Superpixel for a Singlife Campaign to get a better understanding of this type of animation service.

The advantages of using animation services to achieve your marketing goals

Now that you are familiar with the different types of animation services available, here are some key points on why you should use animation services to create customized animated videos that will help you scale your business.

1. Boosts social media engagements

As our attention spans become shorter and shorter, animation services like 2D and 3D animation are an ideal solution for this issue. Undoubtedly, animated videos are appealing to a wider audience – be it children, adolescents or adults, animation can grab a user's attention seamlessly because of its stunning visuals and entertaining nature.

Hence, users spend more time interacting with your animated video instead of scrolling past it – keeping them watching until the end and retaining user attention. Especially in this social media era that we live in, attention-grabbing videos are more likely to be shared, which increases exposure and ultimately improves your brand awareness.

2. Cost-effective

Despite popular belief, animation services are actually more budget-friendly when compared to live-action videos. This is because live-action productions require real-life actors, set design, camera equipment along with a professional production team in order to produce a high-quality production video.

On the contrary, you will only need to hire an animation video company to create an animated video for your marketing campaigns which will be more cost-efficient and effective. In addition, animations can always be reused and modified without having to start a new one from scratch and repurposed for future marketing campaigns. If you do not have an in-house team to create your desired animated video, you can look for an animation studio to outsource animation services from.

3. Time-saving

As aforementioned, live-action productions require a lot of effort and resources to produce the final video. This can take a longer duration for planning and completion due to the time spent on the logistics of hiring actors, finding suitable set locations and coordinating calendars. Whereas an animated video will take lesser time to produce, create, edit, customize and upload – saving valuable time and maximising your assets.

4. Helps your business stand out from the rest

With the saturation of content on the internet, businesses need to constantly look for innovative ways to make a memorable impression and entice potential customers. Video animation has the ability to do that through fun and eye-catching visuals or even through evoking an emotional connection that is relatable. Some might even find video animation to evoke feelings of nostalgia as animations are frequently used in cartoons or childhood films and movies. 3D animation characters are also a great way for businesses to increase brand recognition and recall whilst differentiating your brand from the rest.

5. Limitless possibilities

Animation services allow you to bring whatever ideas and concepts you have in mind to become a reality. There are no limits when it comes to animation – it can be fully customized to breathe life just as how you imagined it to be. You can create your own animated characters, explore your imagination and even make a dog fly – if you can think it, you can animate it.

It is a superb way to enhance marketing campaigns to make them more entertaining and fun. And the best possible light of it all is that you are in control of everything! From controlling every motion to the colour of your characters and even the desired effects that you want – animation services allow for great flexibility throughout the entire production process.

6. Versatile

If you don't know it yet, animation is an extremely versatile medium that can be widely used in many different forms. Whether it is for an ad, short film, music video, television series, corporate videos or even for educational purposes – you name it!

Another advantage of using animation services is that they can be reused and modified to fit any marketing campaign that you have planned for the future. It just takes a team of animators and professional editing skills to do the trick and you will be able to keep up with the times on all the latest trends you need.

7. Easily explains complex concepts

Animation primarily uses appealing visuals and sound effects entertainingly in the shortest amount of time – allowing the explanation of complex ideas and concepts to be simple and easily understood. Because it is fun and engaging, information expressed through an animated video is generally easier to digest. Hence, allowing the message of the video to be retained much better in comparison to boring dry videos that require a whole lot of reading.

In addition, animation can help convey messages with an appropriate and informative tone. This is a great approach for when you need to talk about difficult topics or portray distressing visuals that may be too overbearing through live-action videos.

Use animation services to grow your brand

At Superpixel, we are an animation studio that specialises in a wide range of video animation services including 2D and 3D animation, character animation, infographics, explainer video, product animation and so much more.

Whether you aim to showcase a product, tell a story, or simply grab the attention of your target audience, our experienced team of animators will guarantee you the best video animation services. Visit our website to view our latest works and client success stories to see why you should consider using our animation services to grow your brand.

Contact us to learn more about how we can help you visualise your brand through the power of animation today!

In today's fast-paced world, it's more important than ever to create engaging and effective marketing content that can capture the attention of your target audience. One way to achieve this is through the use of shot types in video production. Shot types are an essential aspect of video production and can be used to convey emotions and messages to the audience.

In this blog post, we will explore the different types of shots, techniques, and examples of how businesses and brands in Singapore have effectively used shot types to create engaging marketing content.

Understanding Shot Type in Video Production: Conveying Emotions and Messages with Shot Types

In video production, the choice of camera shot can have a significant impact on how the audience perceives and experiences a scene. By using a variety of camera shots, filmmakers can convey emotions such as intimacy, suspense, or action, and convey messages such as power, vulnerability, or tension.

Therefore, understanding the different types of camera shots is essential to communicate effectively with the audience and creating engaging and impactful content.

Here are some of the most common types of camera shots that you should know for your next video production campaign.

1. Establishing the Scene: Using Wide Shots in Video Production

An extreme wide shot, also known as an establishing shot, is typically captured from a distance to showcase a broad view of the surroundings. It can be used to establish the setting or location of the scene, setting the context for the viewer. Extreme wide shots are often used at the beginning of a sequence to provide the audience with an overall sense of the space or environment where the action will take place.

For example, in a tourism video promoting Singapore, an extreme wide shot could be used to capture the beautiful skyline of the city, showcasing the location and setting to the viewer. Another example could be in a movie scene where the camera captures a sweeping view of the desert, establishing the vastness of the environment and the isolation of the characters.

Singapore Airlines' ad campaign also did this by showcasing the vastness of Australia's landscape from above. The ad features breathtaking footage of Australia's natural wonders, captured through stunning aerial extreme wide shots, immersing viewers in the vastness and beauty of the landscape.

In business and marketing, an extreme wide shot can also be useful in showcasing the size and scale of a facility, such as a factory or a warehouse. This type of shot can help convey the company's capabilities and production capacity to potential clients or investors.

2. The Perfect Balance: Using Medium Shots for Dialogue Scenes

Camera shots are an essential aspect of visual storytelling, and the medium-long shot is a commonly used type of shot in many video productions. A medium shot captures the subject from the waist up, striking a balance between a close-up and a wide shot. This makes it a versatile shot for various types of scenes, especially dialogue scenes, where it is important to capture the nuances of the subject's expressions and body language.

For instance, in an interview with a business leader in Singapore, a medium shot can be used to capture the subject's body language and facial expressions while they are speaking. This can help convey the message more effectively to the audience and add credibility to the content.

In a product video showcasing the features of a new gadget, a medium shot can be used to capture the user interacting with the product, demonstrating its functionality and ease of use.

3. Creating Impact with Close-Up Shots: Highlighting Emotions and Details in Video Content

Camera shots are a critical part of visual storytelling, and close-up shots are one of the most effective ways to highlight emotions and details in a scene. A close-up shot captures the subject's face, emphasizing their emotions, expressions, and specific details.

In a product video, a close-up shot can be used to focus on the details of the product, such as the texture, colour, or specific features that set it apart from other similar products. This can help viewers to better understand and appreciate the product.

In a marketing campaign, close-up shots can be used to highlight specific details that are crucial to the brand's message. For example, a close-up shot can be used to emphasize the quality of the material used in a luxury product or the attention to detail in a finely crafted piece of art.

4. Getting Up Close and Personal: The Drama of Extreme Close-Up Shots in Video Production

The extreme close-up shot is a type of camera shot that focuses on a specific detail or feature of the subject, typically in a very close range. It is one of the most dramatic camera shots in video production and is often used to create a sense of intimacy, highlight the importance or intensity of a moment, or add emotional weight to a scene.

A product video can be used to showcase the intricate details and design features of a product. For example, a close-up shot of a watch can focus on the delicate interplay of gears, while a close-up shot of a car's dashboard can highlight its advanced technology.

In a marketing campaign, the extreme close-up shot can be used to emphasize the importance of a particular message or concept. For example, a close-up shot of a product's logo or keyphrase can create a sense of urgency and importance, motivating the viewer to take action.

5. Shoulder to Shoulder: Using Over-The-Shoulder Shots for Character Development and Dialogue Scenes

The over-the-shoulder shot is a camera shot commonly used in film and video production, particularly in dialogue scenes. This shot is taken from behind one character's shoulder, capturing the face of the other character they are talking to.

By showing the character's facial expressions and reactions to the dialogue, the over-the-shoulder shot helps to create a sense of connection and interaction between the characters. This type of shot is commonly used in movies, television shows, and video content such as interviews, panel discussions, and vlogs.

It is an effective technique for establishing a sense of spatial relationships between the characters and conveying important information about their emotions, intentions, and reactions.

6. Seeing Through Their Eyes: The Immersive Power of Point of View Shots in Video Production

The point of view (POV) shot is a camera shot that is taken from the perspective of one of the characters in a scene. This type of shot is often used in video production to create a sense of immersion and connection with the audience. By presenting the scene through the eyes of a character, the POV shot can be a powerful tool for creating empathy and understanding.

For example, in a video about the daily life of a chef, a POV shot could be used to show the cooking process from the chef's perspective, allowing the viewer to see the kitchen and cooking tools as if they were the chef.

The POV shot is a popular technique used in many types of video content, including films, TV shows, and video games. It allows the audience to experience the story in a more immersive and engaging way.

Also read: Get to Know What Anamorphic Lens Is and the Example

Captivating Your Audience with Shot Types: Examples from Successful Marketing Campaigns

By observing how various businesses and brands have applied different types of camera shots in their marketing campaigns, you can gain insights into how you can create compelling video content for your brand.

Here are some examples of how shot types have been successfully used in Singaporean businesses and brands' marketing campaigns.

1. Coca-Cola Singapore's Chinese New Year Campaign

Coca-Cola Singapore's marketing campaign for Chinese New Year utilised a blend of medium and close-up camera shots to showcase the happiness and intimacy of family gatherings. The camera shots were taken from the waist up and close to the subject's face, allowing the audience to see the subject's facial expressions and body language.

The shots were meticulously composed to highlight the emotions and expressions of the characters while also including Coca-Cola products in the scene. By incorporating Coca-Cola products into the narrative and utilizing camera shots that highlighted the emotions of the characters, the ad effectively conveyed a message of love, joy, and connection during the holiday season.

2. DBS Bank's POSB National School Games Campaign

DBS Bank utilized a combination of various camera shots to showcase the energy and enthusiasm of school sports events. The use of wide shots helped in establishing the scale and setting of the events, creating an atmosphere that is both exciting and dynamic. By using medium and close-up shots, the emotions and actions of the athletes and their supporters were vividly captured.

The camera's focus on the athletes' expressions and movements highlighted the intensity and excitement of the sporting events. These shots worked together cohesively to showcase the bank's commitment to promoting and supporting healthy and active lifestyles for young people.

3. Singapore Tourism Board's Passion Made Possible Campaign

Singapore Tourism Board used a combination of point of view and over-the-shoulder camera shots to create a sense of connection and immersion with the audience. The camera shots were carefully selected to showcase the diversity and vibrancy of Singapore's culture, people, and places, while also inviting the audience to imagine themselves being a part of the experiences.

Creating Professional-Looking Shots: Techniques for Mastering Shot Types

When creating video content, understanding different camera shot types is only one part of the equation. Knowing how to make those shots look polished and visually appealing is also crucial to creating a professional-looking video.

Here are some techniques to help you achieve professional-looking results.

1. Framing

To create professional-looking shots, framing is one of the most crucial aspects, which refers to how the subject is composed and positioned within the camera shot. Whether you're using a close-up, medium shot, or long shot, it's essential to make sure that the subject is correctly framed within the shot.

One common technique for framing is using the rule of thirds, which involves dividing the shot into thirds horizontally and vertically and placing the subject at the intersection of these imaginary lines.

This technique can help to create a balanced and visually pleasing shot. For example, when taking a wide long shot of a landscape, you may want to position the horizon along the upper or lower third line, instead of in the centre of the shot, to create a more dynamic composition.

2. Composition

The composition of a camera shot is a critical element in creating a visually appealing and compelling image. Properly arranging the elements in the foreground, middle ground, and background can create a sense of depth and visual interest.

In addition to the placement of elements, using leading lines and patterns can also help to guide the viewer's eye and create a sense of movement within the shot. By carefully considering the composition of each shot, you can create a more polished and professional-looking result.

3. Camera Movements

Camera movement refers to the way the camera physically moves during the shot. Using pans tilts, and dollies can add a sense of motion, energy, and excitement to your shots. A pan involves moving the camera horizontally while keeping it fixed on the tripod. A tilt is a similar movement, but vertically.

A dolly involves moving the entire camera setup, often on wheels or tracks, to create a smooth and controlled movement.

The key to successful camera movement is to make sure it's purposeful and adds to the overall story and visual appeal of the shot. Additionally, it's important to ensure the movements are smooth and controlled, as jerky or shaky movements can be distracting to the viewer.

4. Lighting

Proper lighting is essential to create a professional-looking camera shot. The lighting's position, intensity, and colour influence the mood and atmosphere of the shot, affecting the overall visual impact. The light source can be natural, such as the sun, or artificial, such as studio lights, depending on the desired effect.

Using light sources can create shadows, highlight specific features or elements, and add depth and dimension to the shot. For example, in a dramatic scene, harsh or dim lighting could be used to create tension, while soft, diffused lighting could be used in romantic scenes to create a more intimate feel.

Also read: All You Need To Know About Video Production

Why Do Using Various Camera Shot Types Matter? - The Key to Captivating Your Audience

The role of the different types of camera shots in creating engaging content cannot be overstated. Different types of camera shots are not just images captured by the camera, they are powerful storytelling tools that can evoke emotions, convey messages, and immerse viewers into the story.

By using different types of camera shots, businesses and brands can create engaging and effective marketing content that resonates with their audience.

Each camera angles have a unique effect on the viewer, and understanding how to use them can help businesses and brands achieve their marketing objectives. For example, close-up camera angles can create intimacy and evoke emotions, while a wide camera shot angle can establish a sense of place and scale.

By using a combination of camera shot types, businesses and brands can create a visually appealing and emotionally resonant marketing campaign that captures the attention of their audience.

The key to using camera angles effectively is to match the shot with the message that needs to be conveyed. By understanding the role of each camera shot type and how it can be used to convey a particular message, businesses and brands can create content that engages their audience and helps them achieve their marketing goals.

Benefits of Using Different Shot Types in Marketing Videos

Using different types of camera shots in marketing videos can provide numerous benefits for businesses and brands. By utilizing a variety of camera shot types, you can create a well-rounded video that engages and resonates with your audience.

Here are some of the benefits of using different types of camera shots for your marketing videos:

1. Establishing the setting and scale

Wide camera shots are effective tools to establish the location and scale of the video and are great for setting the context and immersing the viewer in the story. By capturing the environment in which the story unfolds, you can provide your audience with a sense of place and a better understanding of the setting.

Wide camera shots are ideal for showcasing landscapes, cityscapes, and large gatherings, among others. For instance, if you are creating a promotional video for a resort, you can use wide camera shots to showcase the beautiful location and surroundings of the resort to entice potential customers.

In this way, using wide camera shots can add value to your marketing efforts and create a more engaging video.

2. Capturing emotions and expressions

Close-up shots can be used to capture the emotions and expressions of the subject. This can help the audience connect with the subject on an emotional level, which can be useful in creating a bond with the audience.

3. Creating a sense of immersion

An extreme long shot is another type of shot that can be used to establish a sense of scale and context in your video. It typically shows the subject from a great distance, providing a broader view of the setting and environment. This type of shot is particularly effective for showing the subject with their surroundings. For example, an extreme long shot of a building can emphasize its size and grandeur, while an extreme long shot of a landscape can showcase its beauty and magnificence.

When combined with other camera shots, such as medium or point-of-view shots, extreme long shots can add depth and visual interest to your video. They can help to convey the scale and magnitude of the story being told, and create a more immersive experience for the viewer.

By using a combination of shot types, businesses and brands can create engaging and dynamic marketing content that resonates with their audience and helps them achieve their marketing goals.

4. Highlighting details

Extreme long shots can be a powerful tool for creating visually interesting marketing videos that grab the viewer's attention. They allow the audience to see the bigger picture and get a sense of the environment in which the story takes place. However, they can also be used to highlight important details and elements within the story.

By using an extreme long shot, businesses and brands can draw the audience's attention to the most important aspects of their product or service. This can be particularly effective for showcasing unique features, such as a distinctive design or innovative technology, which might be difficult to capture in other types of shots.

A combination of an extreme long shot and other shot types can create visually engaging and informative marketing videos that effectively highlight the details that matter most to their audience.

5. Providing variety

One shot type that can be particularly useful in achieving this goal is the medium shot. A medium shot frames the subject from the waist or knees up, providing a balance between the subject and their surroundings.

This shot type can be used to establish the relationship between characters and their environment, and to provide a more detailed view of the subject without sacrificing the context. By incorporating a medium shot into your video, you can add variety to the visual storytelling and keep the audience interested in the content.

Overall, using a combination of shot types can help businesses and brands create marketing videos that effectively convey their message and resonate with their audience. By understanding the benefits of different shot types and how they can be used to convey specific messages, businesses and brands can create engaging and effective marketing content.

Discover the Power of Shot Types with Singapore's Animation Production Company

In conclusion, shot types play a crucial role in creating engaging and effective marketing content for businesses and brands. By using different types of shots, marketers can convey emotions and messages, establish context and scale, create a sense of immersion, and highlight important details. Understanding the role of each shot type is essential in creating a well-rounded video that resonates with the audience and achieves marketing objectives.

If you're a business or brand looking for professional animation services that utilize shot types effectively, you may want to check out Superpixel.

Superpixel is a Singapore animation production company that specialises in creating engaging and visually stunning animated videos for businesses and brands. With their team of talented artists and animators, they can help you create animated videos that effectively communicate your message, using a variety of shot types to tell your story compellingly.

Contact us today to learn more about how they can help you create engaging and effective marketing content for your business or brand.

Throughout the years, videos have become one of the best mediums to relay information across the globe due to its effective ability to include both visual and auditory content – allowing for efficient information processing and memory recall. 

Ever since the COVID-19 pandemic, many users are increasingly turning to videos to learn new skills and gain information because of the physical restrictions that do not allow for face-to-face learning. Hence, the rise of videos as a learning medium has attracted the attention of companies and corporations to utilize training videos as a way to train employees and customers on a wide range of topics. 

Key takeaways

What is a training video?

Training videos are essentially videos that are designed to educate individuals or groups on a specific topic with the ultimate goal of teaching a particular skill or knowledge in order to solve a problem. In simpler terms, training videos are used to teach a person on how to do something. This type of video is commonly used for employee training or customer training within organizations to improve work efficiency. 

Why are training videos important for businesses?

Employee training is an integral part of any organization to improve employee retention, foster a better company culture and enhance employee performance. In addition, it can also positively influence employee’s work motivation and job satisfaction. Employees who receive necessary training will perform better in their jobs, reduce employee turnover and in turn, increase business profits.

Training videos are a great tool to help businesses communicate and break down complex information that allows for better processing and engagement to its employees. This is because people tend to remember information better through watching a video compared to reading written materials. It is a much more effective tool for training employees and is a viable option even for companies who are working in hybrid settings or hiring employees who work remotely. 

Also read: Corporate Videos: Why Is It Important For Brand Awareness

Benefits of using training videos

1. Increased engagement

When it comes to employee training, it is important that your employees are engaged throughout the entire session in order to understand and absorb the information so it can be applied in their work. More importantly, in this current digital era that we live in, the average human attention span is getting significantly shorter. Therefore, it is crucial for companies to invest in creating engaging training videos.

Animated videos can be a great choice when it comes to creating employee training videos because of its eye-catching and attention grabbing abilities. Here’s an example of a training video our team at Superpixel created for one of our clients on the importance of workplace safety and health. In this video, 3D animation was incorporated with a live-action video to increase engagement through appealing and realistic visual elements that portray real-life situations employees experience when working. 

2. Better retention

Training videos have a greater ability to present information in a way that is much more memorable and enjoyable that allows employees to stay focused and retain knowledge better. Videos are a more memorable medium than written training materials because it provides both visual and auditory stimuli that helps with information processing. As a matter of fact, the human brain processes 80% of information visually because our brains are more attracted to visuals than written texts. 

Moreover, training videos allow employees to easily rewatch the videos whenever they need to refresh their memory on certain topics if retention is lost – which cannot be achieved through in-person trainings. 

3. Can be customized

The great thing about using training videos is the fact that it is absolutely customizable and can be easily updated without having to create a new one from scratch every single time there is a new update. It is also an added benefit if you have similar training content for specific departments within the company as each training video can be edited and reused to fit the training needs of each department.

4. Lowers the cost of training

Training employees can be costly – especially if it requires your company to hire a third-party instructor and rent an event space for training sessions to take place. Even if you are able to utilize an existing employee to do the training, it can be counter-productive for the employee to conduct trainings instead of focusing on their daily tasks. 

Training videos can significantly reduce these costs and provide more advantages to your company. As it only takes a one time investment to create training videos, this allows it to be reused every single time your company hires a new employee. Training videos can also be easily shared through the internet – eliminating extra costs for travel expenses if you have remote employees working for your company. 

5. Versatile

Whether you are looking to create a training video for a specific department or for the entire organization, training videos are a versatile medium that can be applied to any topic. 

There are many ways training videos can be made to educate and train employees in:

In addition, there are a variety of styles you can utilize when creating a training video for example, live action video, 3D animation, 2D animation, motion graphics and whiteboard animated videos. Training videos are more versatile in both styles and purpose than the traditional in-person training.

6. Provides uniformed experience

When it comes to big corporations with hundreds of employees, in-person training needs to be divided into smaller batches and groups. Depending on the availability of instructors and differences in time schedules, you might even need to utilize different instructors for each training session. 

Hence, each training group may not receive the same training experience which is a common issue when it comes to in-person training. Whereas training videos eliminate these factors and will allow each employee to receive the same training experience and information equally – removing any discrepancies in training sessions. 

7. Measurable

The difficult part of any training session whether in-person or even through written materials is that the results are not measurable. This means that companies are unable to identify how many of their employees have actually engaged in the training as well as to what extent they have completed the training. 

However, with training videos this can be measured when videos are uploaded through video hosting providers. Companies can measure the number of views and minutes streamed by their employees to further understand the progress of these trainings. This is a great advantage for companies to ensure training takes place successfully and to identify any areas of improvement needed for future training purposes.

Also read: Get to Know More What Is Explainer Video

Why you should use animation in training video productions

Animated training videos are one of the best ways to create engaging, informative and versatile training videos that can cater to any topic you would like to present. It is also a good choice for when you need to communicate sensitive or triggering workplace topics such as workplace bullying or harassment may be difficult to illustrate in a more appropriate tone.

Not only does it reduce the costs of in-person training, it is also a more budget friendly approach than live-action video productions. Furthermore, animated training videos are able to portray people and objects that illustrate real life situations comprehensively – allowing for a more effective training experience. Animated training videos are a worthwhile investment that will be beneficial for your business.

How Superpixel Can Help

We are a Singapore best animation studio that specializes in a variety of animation services to help businesses further enhance their performance. From 3D animation, 2D animation, whiteboard animation to motion graphics, we can bring your ideas to life. 

Contact us to learn more about how we can help you create successful and effective animated training videos for your corporation.

In today's digital age, businesses and brands are always looking for new and innovative ways to stand out from the crowd and engage with their target audience. One of the most powerful tools in their arsenal is 3D animation.

3D animation has come a long way in recent years and is now being used by businesses and brands of all sizes to create dynamic, engaging content that captures the attention of their target audience. From product animations and architectural visualisations to character animation and interactive infographics, 3D animation is a versatile and effective way to enhance a brand's image and communicate its message.

In this blog post, we'll explore the benefits of using 3D animation services for businesses and brands, and how they can be used to create engaging and effective marketing and branding content.

Whether you're a small business looking to enhance your online presence, or a large corporation looking to showcase your products and services in a unique and impactful way, 3D animation has something to offer.

Why 3D Animation is a Must-Have for Your Business

In this section of the blog post, we'll delve into the specific advantages of using 3D animation services for businesses and brands. Indeed, 3D animation offers a range of benefits that can help businesses achieve their marketing and branding goals.

So, let's take a closer look at some of the key benefits of 3D animation for businesses and brands.

1. Increased Engagement and Conversions

3D animation is a highly engaging form of content that captures the attention of viewers and keeps them interested. By creating dynamic and visually appealing animations, businesses and brands can increase engagement and drive conversions.

Much like what Redmart did to keep its target audience's attention with the use of short but relatable videos as seen on its website and social media pages.

2. Improved Brand Recognition and Credibility

3D animation is a professional and effective way to communicate a brand's message and showcase its products and services. It helps to establish a brand's image and improve its recognition and credibility in the marketplace.

This is what the Mandai Wildlife Reserve did when they launch their initiative "Ranger Buddies" to encourage parents and their children to take an exciting and fun adventure at the Singapore Zoo and to educate them the little things they do can do to help improve the environment with the animal buddies.

3. Unique and Dynamic Showcasing

3D animation allows businesses and brands to showcase their products and services uniquely and dynamically which sets them apart from their competitors. Whether it's a product animation that demonstrates how a product works or an architectural visualisation that brings a building to life, 3D animation provides a level of detail and immersion that cannot be achieved through traditional methods.

ASUS, the top laptop manufacturer, showcases the impressive features of the Zenbook in an engaging and informative manner. With the help of 3D animation, they bring to life the laptop's unique ability to transform it into a tablet through a seamless flip-and-fold design. The full 360-degree animation of the CPU highlights the Zenbook's improved performance, impressive specs, and long-lasting battery life.

4. Flexibility

3D animation is a highly flexible form of content that can be used for a wide range of purposes, from product demonstrations and promotional videos to virtual tours and interactive infographics. It can be customized to meet the specific needs of each business and brand.

Superpixel's creative team put their amazing animation skills to work in producing a 3D animation campaign for Kaplan Singapore. The objective was to create engaging animation videos that would showcase a 3D pixel art style based on the Myers-Briggs Type Indicator® (MBTI®) personalities.

Overall, 3D animation is a powerful tool that can help businesses and brands to enhance their marketing and branding efforts, engage with their target audience, and drive conversions.

Whether you're just starting or are looking to take your marketing to the next level, 3D animation services can help you achieve your goals.

Explore the Different Types of 3D Animation Services

In this section of the blog post, we'll dive into the various types of 3D animation services that are available to businesses and brands. Different types of 3D animation services can help businesses achieve their marketing and branding goals.

So, let's take a closer look at some of the different types of 3D animation services that businesses can choose from.

1. Product Animation Videos

Animation videos can be a powerful tool for businesses, especially those that sell complex products, as they allow for clear and effective communication of the product's features and benefits. Product animation, specifically 3D animation, is the perfect solution for demonstrating the intricacies and capabilities of your product to potential customers.

2. Architectural Visualisation

Bring your architectural designs to life with the help of 3D animation videos. With the power of animation, you can create a virtual tour of any building or space, offering a highly engaging and immersive experience for real estate developers, architects, and interior designers alike. Showcase your projects in a way that will leave a lasting impression on your audience.

3. Character Animation

Bringing characters to life uniquely and memorably, character animation is considered one of the best animation videos for businesses looking to create a strong brand personality. Whether you want to create a mascot, spokesperson, or avatar, character animation can help you craft a character that embodies your brand's values and message effectively.

4. Interactive Infographic

Interactive infographics are a type of animation that is used to create engaging and informative content. This type of animation is particularly useful for businesses that want to communicate complex information in an easily digestible format, as it allows them to create a dynamic and interactive experience that captures the attention of viewers.

5. Motion Graphics

Motion graphics is used to create animated graphics and visual effects. This type of animation is particularly useful for businesses that want to enhance their promotional and branding materials, as it allows them to create dynamic and engaging content that stands out from the competition.

Finding the Right Partner for Your 3D Animation Needs

The use of 3D animation for businesses is becoming increasingly crucial, making it essential for brands to find the right animation service provider to meet their needs. But with numerous options available, it can be difficult to determine the best choice.

To help you make an informed decision, this section outlines the key factors to consider when selecting a 3D animation service and provides tips for businesses to find the best partner for their animation needs, including the provided animated videos.

Choosing the Right 3D Animation Services

As businesses increasingly turn to 3D animation to enhance their brand image and engage with their audience, it's important to choose the right 3D animation service provider.

Here are the key factors to consider when choosing a 3D animation service and provide tips to help you find the right partner for your needs.

1. Quality of Work

When selecting a 3D animation service provider, it's crucial to evaluate the quality of their provided animated videos. Assess their portfolio to see if they have a history of delivering top-notch 3D animations. It's also a good idea to request references and case studies from past clients to get a better understanding of their work.

2. Cost

Cost should not be the only consideration when selecting a provider for your 3D animation needs. It is crucial to weigh the cost of their services against the quality of the animation software they use, and the level of customer support they provide. Get quotes from multiple providers to compare prices, and take the time to assess their track record for producing high-quality animations. This way, you can find a service that fits your budget and delivers the results you're looking for.

3. Turnaround Time

The turnaround time for a 3D animation project can vary greatly depending on the complexity of the project and the skills of the animation team. Make sure to discuss the expected turnaround time with the service provider and ensure that they can deliver the project within your desired timeline.

4. Expertise and Flexibility

When selecting a 3D animation service for your business presentation, it's crucial to pick one that is knowledgeable in the animation style you require. For instance, if you want to showcase your product through animation, select a service provider with a proven record of creating product animations. Additionally, it's important to choose a flexible service that will collaborate with you to meet your specific requirements.

Additional Tips for Finding the Right 3D Animation Services

The quality of your business presentation depends greatly on the 3D animation service you select. With the abundance of options available, it can be challenging to make a decision. This guide will give you tips on how to choose the right provider for your project, taking into account factors such as their portfolio of gorgeous animations, cost, and delivery time.

By carefully considering these elements, you can find the perfect partner to visualise your ideas with stunning 3D animations.

1. Do Your Research

When searching for the perfect 3D animation service provider, it's crucial to take your time and do your research. Evaluate the provider's previous work by reviewing their portfolio, getting insights from their past clients, and checking their expertise in the field. Having a clear understanding of their entire animation capabilities and track record will give you the confidence to make the best decision for your project.

2. Ask for Referrals

When searching for a highly creative animation professional, referrals from trusted sources can be a valuable resource. You can reach out to your network of friends, colleagues, and industry contacts for recommendations on 3D animation company providers they have worked with and their experiences with the quality of work, customer service, and overall project outcome. Staying up-to-date with the latest industry trends can also be helpful in your search.

3. Schedule a Consultation

Once you've compiled a list of potential 3D animation company providers, your next step is to schedule a consultation with each one. This is a valuable opportunity to delve into your project requirements and get a feel for the provider's knowledge, imagination, and customer service.

During this consultation, take advantage of the chance to ask questions, share your concepts and vision for your marketing videos, and assess their communication abilities and general approach to your project. This will help you make an informed decision on which animation company best fits your needs.

The Power of 3D Animation Services

In conclusion, the creation of captivating animations is becoming a widely adopted strategy by businesses seeking to improve their marketing and branding efforts. The use of 3D animation services brings numerous benefits such as elevated engagement, higher conversion rates, and strengthened brand recognition and credibility.

Unleash the power of captivating visuals with the right 3D animation service! Whether you're looking to highlight your products, bring realistic architectural designs, or create memorable characters, 3D animation has got you covered.

As you embark on your search for a reliable animation company partner, it's crucial to evaluate the quality of their work, the cost-effectiveness of their services, and their capacity for timely delivery. Partnering with the right 3D animation company can turn your creative vision into a stunning reality and help you achieve your marketing and branding objectives.

So, what makes animation videos much more than it already is? with the help of people from converting them into more animation videos than ever even the craziest ideas that they have to convert 3d animation into one of the greatest work that the industry has ever seen. Animation is indeed one of the best forms of media to consume especially in this digital age where media consumption is at an all time high. With 2D animation and 3D animation, we can create spectacular forms of media for businesses to use on their marketing campaigns, ads, and even business presentations that require animation for greater engagement

We trust that this informative guide has given you a comprehensive understanding of the world of 3D animation services and ignited your interest in harnessing the power of animated visuals for your business. Get ready to captivate your audience with gorgeous animations and elevate your brand to the next level.

Elevate Your Brand with the Help of Highly Creative Animation Professionals

The use of 3D animation has become a valuable asset for businesses of all types and industries due to its many advantages and potential. To help you visualise and produce compelling marketing and branding content, then you may consider working with Superpixel, a trusted and innovative animation video production company.

Superpixel - Your 3D Animation Production Partner

At Superpixel, we offer a range of animation services, including 2D and 3D animation, corporate videos, infographics, explainers, and much more. Our team of creative professionals is committed to creating animations that effectively convey your message and captivate your audience with their amazing animation skills.

Whether you aim to showcase a product, tell a story, or simply grab the attention of your target market, our highly creative animation professionals guarantee that we will visualise your ideas as you envision them.

Don't let the opportunity to take advantage of 3D animation services pass you by. Contact us today to learn more about how we can help you visualise your brand through the power of animation.

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